Al Nassar, Sr. Manager, Special Events at The Walt Disney Company, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how Disney crafts emotional connections, handles thousand-person hiccups, and stages before-dawn ceremonies at the castle. Learn practical tips on leadership, vendor collaboration, and protecting your reputation in the industry.
About the guest:
In 1991, Al was asked to start a new team at the Disneyland Resort called Operations Special Events. The role focused on managing event logistics while protecting the guest experience—a position that quickly became one of the greatest blessings of his life. Over the years, Al has created countless memorable experiences and built lasting relationships that bring joy to every event he touches.
Married for 25 years to his wife Gina, who works on the Communications Events team at Disneyland, Al values family and balance above all. When he’s not enjoying time with loved ones at the Colorado River, he can often be found supporting friends’ events or speaking to professionals and students about his decades of experience in the industry.
Al is also the author of Keeping It Special, a book filled with heartfelt stories and lessons from his 35 years of creating magic behind the scenes at Disney. The book is available at KeepingItSpecial.com
Follow Al on LinkedIn!
EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!
At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!
Follow us!
Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!