107. Building Impactful Experiential Campaigns at Yahoo! with Allie Galloway

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EventUp

Innovate Marketing Group

109 episodes

3 days ago

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!

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107. Building Impactful Experiential Campaigns at Yahoo! with Allie Galloway

EventUp

35 minutes 6 seconds

1 month ago

107. Building Impactful Experiential Campaigns at Yahoo! with Allie Galloway

Allie Galloway, Senior Director, Global Events and Experiential Marketing at Yahoo, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to talk about designing memorable brand activations, leading inspired teams, and staying ahead in experiential marketing. Tune in now and get inspired to reimagine your next event.

About the guest:

As a Director of Events on the Yahoo Events and Experiential team, Allie Galloway is a passionate and energetic leader with a career built around elevating global brand experiences that drive revenue growth and foster brand affinity. Allie was named to BizBash 500: 2021's Most Influential Event Professionals & Event Marketers’ 35 Under 35 Experiential Marketing’s Next Generation in 2018. Most recently, she was a finalist for The Drum Awards B2B for Best Internal Company Event: 2021 For the Win Sales Conference and Most Innovative or Creative Use of Content: Yahoo's New Kind of NewFront, and won Best Reimagined Event Experience for BizBash Event Style Awards 2020 for her work on Build It: WFH Edition. From building multi-million dollar conferences to producing XR videos, Allie’s experience spans a wide range of events in the entertainment and technology industries. Before joining AOL in 2015, Allie worked for Sony Music Entertainment, creating bespoke meet & greet and intimate live performance sessions for A-list talent across the Southwest. Allie received her BA in Creative Writing from California State University, Long Beach, and resides in Boulder, CO with her husband, two children, and golden retriever.

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EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!

At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!

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