Close your eyes and picture event day: the lights, the stage, the anticipation in the air. But here’s the real question—who’s in the room?
In this episode of Events Make Cents, I’m pulling back the curtain on the single most overlooked strategy in event planning: identifying and attracting your dream attendee. Because let’s be real… it’s not enough to just fill seats. If the wrong people are in the room, you end up drained, your message diluted, and your conversion potential wasted.
Inside, we’ll cover:
Why clarity on your dream attendee will save you time, energy, and money
The mistakes most hosts make when trying to “fill the room” (and how it costs them sales)
How to set non-negotiables so your event attracts only the right energy and the right clients
The exact questions you must ask yourself to ensure your event transforms into revenue
This episode isn’t about hosting any event—it’s about designing a purposeful, profitable one that naturally converts attendees into clients.
If this episode resonated, share it with another event host in your network who’s ready to stop chasing seats and start curating client-filled rooms.