Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before. Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own. In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch ...
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Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before. Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own. In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch ...
EP 159 | Design Smarter Experiences That Actually Move People
Event Marketing: Redefined
48 minutes
1 month ago
EP 159 | Design Smarter Experiences That Actually Move People
You can have the biggest booth, flashiest tech, and sleekest design. But if your audience doesn’t feel something, you’ve missed the mark. And right now, too many brands are still playing it safe, checking boxes, or overdesigning without purpose. That’s why we’re zooming in on experiential creative direction: how it’s evolving, what matters more than ever, and why storytelling, empathy, and smart constraints lead to better outcomes. In this conversation, we’re joined again by Stuart Fingerh...
Event Marketing: Redefined
Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before. Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own. In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch ...
