Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before. Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own. In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch ...
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Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before. Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own. In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch ...
EP 155 | Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results
Event Marketing: Redefined
48 minutes
2 months ago
EP 155 | Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results
The post-event handoff to sales is where so many event programs lose steam. Leads get cold. ROI disappears. And all that effort on the show floor doesn’t translate to results. But it doesn’t have to be this way. In this fourth installment of our “Back to the Basics” summer live series, Matt Kleinrock and Coty Adams (Director of Sales + Marketing at Rockway Exhibits + Events) break down the musts for a successful sales handoff so your hard work doesn’t get lost in the shuffle. Here’s what ...
Event Marketing: Redefined
Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before. Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own. In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch ...
