Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before. Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own. In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch ...
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Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before. Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own. In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch ...
EP 153 | Stop Wasting Events: Strategic Takeaways from CEMA Summit 2025
Event Marketing: Redefined
22 minutes
3 months ago
EP 153 | Stop Wasting Events: Strategic Takeaways from CEMA Summit 2025
Too many event programs are spread thin, under-resourced, and missing the mark. Budgets get diluted, sales handoffs break down, and strategy never makes it past the slide deck. When that happens, even the best-looking booth or smoothest show can’t deliver meaningful results…. and event teams get stuck in a cycle of “just execute.” At CEMA Summit 2025, Matt Kleinrock, Coty Adams, and Mollie Stahl saw firsthand how top event marketers are breaking that cycle and leveling up from order-takers ...
Event Marketing: Redefined
Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before. Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own. In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch ...
