Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before. Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own. In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch ...
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Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before. Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own. In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch ...
EP 147 | How to Streamline and Scale Your Event Marketing Program
Event Marketing: Redefined
43 minutes
4 months ago
EP 147 | How to Streamline and Scale Your Event Marketing Program
Your events shouldn’t feel like they’re held together by duct tape. But when processes are unclear or inherited from chaos, it’s hard to know where to start—especially if you’re stepping into a new event marketing role or revamping an existing one. That’s where Matt Bohn comes in. Now Field Marketing Manager at Tines, he’s spent the past 20 years building scalable, structured event programs for brands like Walgreens and fast-growing tech companies. In this episode, he joins Matt Kleinrock ...
Event Marketing: Redefined
Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before. Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own. In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch ...
