What do CEOs really want from event professionals—and how do you stay sane when you’re the one delivering it? In this After Show, host Megan and Johnnie White dig into the unfiltered truth: why planners need to show up with strategy (not just logistics), what data leaders actually care about, and how to balance vision with daily operations.
You’ll hear what Johnnie learned as the only man on the Association for Women in Events board, how a “brilliant” idea to give away 10,000 tablets backfired, and why storytelling with data is the ultimate skill for event pros who want a seat at the table.
What You’ll Learn in This After Show:
The financial and strategic data CEOs actually need from planners
Why event leaders must bring strategy—not just logistics—to the C-suite
How long-term vision and daily operations can (and must) co-exist
What Johnnie learned from serving as the sole male board member in AWE
Why that 10,000-tablet giveaway turned into a cautionary tale
About the Guest:
Johnnie White is the CEO of the American Association of Clinical Endocrinology, with 30+ years of leadership across associations. He’s served as PCMA Board Chair, sits on the ASAE board, and is an award-winning association executive dedicated to elevating events and the professionals behind them
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