You can’t buy authenticity and Julie Mullins is here to prove it. In this After Show, Megan Martin and Julie dive into the sharp contrast between high-volume, group-heavy destinations like Chicago and small, leisure-first towns like Whitefish, Montana.
They unpack how to preserve identity while growing events, why destination meetings need to stay human-centered, and how leaders can mentally navigate the sales rollercoaster through economic uncertainty. This one’s for the marketers, sellers, and planners who know it takes a village—and vision.
What You’ll Learn in This After Show:
About the Guest:
Julie Mullins is the Executive Director of Explore Whitefish and owner of Zeal Destination Consulting. She’s spent decades balancing politics, purpose, and profit across global hotel brands, tier-one cities, and now, one of the West’s most treasured small towns.
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Join the Squared Squad at www.eventaboutitpodcast.com for exclusive content and candid conversations that go beyond the mic.
Connect with Julie HERE
Connect with Megan HERE