05 AFTER SHOW This Marketing Funnel is Broken (and MQLs Are Dead) with Ashley Faus

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Event About It

Megan Martin

29 episodes

2 days ago

Step into the world of events with *Event About It*, the podcast for everything event-led growth. Hosted by Megan, a sharp-witted industry leader, this show is your backstage pass to candid conversations about events. Dive into strategies behind successful events that drive business growth and create unforgettable experiences. But it’s not just about the metrics—get ready for wild, unexpected, and downright crazy behind-the-scenes stories. Join us for raw truths, practical takeaways, and a fresh perspective. Want more? Subscribe for exclusive bonus content!

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Marketing

Business

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05 AFTER SHOW This Marketing Funnel is Broken (and MQLs Are Dead) with Ashley Faus

Event About It

31 minutes 40 seconds

5 months ago

05 AFTER SHOW This Marketing Funnel is Broken (and MQLs Are Dead) with Ashley Faus

The funnel is dead, MQLs are out, and your networking events aren’t as human-centered as you think. In this After Show, Megan and Ashley go off the record and into the real stuff: AI myths, event design fails, personalization at scale, and why you should probably stop serving bagels at every conference.

What You’ll Learn in This After Show:

Why AI isn’t replacing marketers—but marketers who ignore AI might get left behind
How to scale personalization using content depth and intent frameworks
The difference between busy work and uniquely human marketing tasks
Why most networking events fail introverts (and what to do instead)
The marketing buzzword Ashley wants permanently canceled

About the Guest:Ashley Faus is the author of Human-Centered Marketing and Head of Lifecycle Marketing Portfolio at Atlassian. She specializes in content strategy, demand gen, and lifecycle marketing—and is a passionate advocate for designing marketing experiences that actually work for real humans.

Ashley also shares a hilarious booth mishap involving superhero cutouts and the carpet padding lesson no event marketer should forget.

Join the Squared Squad at eventaboutitpodcast.com to access exclusive bonus content, connect with guests, and never miss a behind-the-scenes convo like this one.

Connect with Ashley Faus

https://www.atlassian.com/blog/author/ashley-faus

Connect with Megan Martin

https://msquareddynamics.com/