In this episode, James Pann, Ph.D., interviews Sheila Robinson, Ed.D., about the topic of surveys and response rates. We focus on the significance of response rates in surveys and the steps that can be taken to maximize them.

Sheila is a career educator and professional learning designer with experience in K-12 public education and higher education, a certified program evaluator, and Certified Presentation Specialist (CPS™) with particular interests in survey design, data visualization, and presentation design.

Read more here: https://evalnetwork.com/maximize-your-survey-response-rates

Timeline
00:40 Why Sheila is interested in survey research
03:50 Why survey response rate is critical
05:15 The optimal response rate
07:37 Ensuring accurate demographic representation of the sample
09:30 How to improve response rate
12:01 The survey invitation message is critical
13:26 Transparency in the length of time to complete the survey is important
15:19 Survey reminders can be used tactically to improve the response rate
16:43 Incentives should be used carefully
20:46 Timing of incentives and the principle of reciprocity
23:08 Building survey completion time into program activities can increase response rate
26:17 Importance of piloting the survey prior to use
28:15 Who sends the survey is important
33:20 How to reach Sheila

EPISODE LINKS:
- Sheila's website: https://www.sheilabrobinson.com/
- Sheila's Linkedin: https://www.linkedin.com/in/sheilabrobinson/

CONNECT WITH JAMES:
- Subscribe to this YoutTube channel: https://www.youtube.com/user/jamesmpann?sub_confirmation=1
- LinkedIn: https://www.linkedin.com/in/pannjames/

Please reach out with comments and questions. Thanks!