#142 How to use an outside-in rather than inside-out approach with prospects with Nicole Becker, CSO at BSI

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Europe's B2B SaaS Sales Podcast

Unique x SalesPlaybook

153 episodes

6 days ago

B2B SaaS Sales is still an emerging domain in Europe. European salespeople and their leaders share actionable initiatives, best practices and insights on how you can source and close more deals faster and become a better sales professional. For more free resources please visit - https://www.unique.ch/ to increase sales with winning moments in every customer conversation - https://thesalesplaybook.io/ on coaching committed B2B startups to exceed their sales goals

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#142 How to use an outside-in rather than inside-out approach with prospects with Nicole Becker, CSO at BSI

Europe's B2B SaaS Sales Podcast

29 minutes 36 seconds

2 years ago

#142 How to use an outside-in rather than inside-out approach with prospects with Nicole Becker, CSO at BSI

Nicole started her sales career at SAP back in 2007. Now she is leading a team of Account Managers as well as Account Executives as CSO at the CRM company BSI. Have you heard of an outside-in vs. inside-out approach? I did not. Nicole explains what she means by that and how you can apply it in your company.