
Lessons learned on running creative campaigns, by Pablo Pérez
Read the new entry of our playbook: https://www.campaignplaybook.eu/blog_3_lessons_on_running_creative_campaigns
Lesson 1️⃣: simple ≠ boring
Lesson 2️⃣: you are not funny, and that’s fine
Lesson 3️⃣: seek coordination and collaboration
Pablo Pérez Armenteros is a digital, political and strategic communication advisor. Formerly a journalist, he develops multilingual, multichannel and multimedia campaigns and communications strategies.
#socialmedia #creativity