In political and public communications, leaders use storytelling to connect with voters and build solid relationships through political narrative.

And the best way for stories to come alive is by telling them.

No surprise that podcasts are on the rise in Europe in political campaigns throughout Europe.

During this month, we will focus on how to use podcasts and audio platforms in your campaigns.

This episode is possible thanks to our sponsor: Bullemedia, a European sound production agency. They produce information, knowledge and original creations podcasts about Europe.

Writing the playbook with us is Sean O’Curneen, Secretary General of the Renew Europe group at the Committee of the Regions, and the person behind the podcast “Letter from Brussels”