Summary Let us continue with the Euro Digital Partners series on Lead Generation and in this fourth part, we will discuss how to leverage audiences and communicate more effectively with people, in the interest of developing leads. Let us start by talking about leveraging someone else’s audience. Do you like writing? Let’s leverage that! Do you like having engaging discussions with others? Leverage THAT! While not everyone has the same talent for writing or debating, if you have an interest, it’s best to encourage that interest. Listen for the entire discussion! Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com