In this episode of the EU-Startups Podcast, Marcin Lewandowski sits down with Scott van den Berg, founder of HotStart VC, to unpack how celebrity and creator-led brands actually win. HotStart VC's team has been involved in 55+ celebrity-founded brands, including investments in companies founded by Selena Gomez, DJ Khaled, Jake Paul, and more. They also co-founded two of the most successful celebrity-founded brands: Feastables w/ MrBeast ($375M revenue in Y3) and The Honest Co. w/Jessica Alba ($1.4B IPO in 2021). Most recently, HotStart VC welcomed actress Sasha Pieterse (20M followers) and creator Marina Mogliko (17M followers) as venture partners, further strengthening our access and expertise in the space. We dive into why distribution is the new moat, why product quality (not hype) drives repeat purchase, how authentic creator–product fit builds trust, and the signals & metrics that matter beyond follower counts. Scott also shares how to structure teams around a creator, what most investors miss about the category, and why ownership changes commitment. You’ll learn: – Distribution as a competitive edge (and how to build it) – Authenticity & problem-solving always beat endorsements & logos – The metrics that predict revenue: engagement, retention, LTV/CAC – Team design for creator-led companies (ops, brand, growth, supply) – Why B2B for creators is an underpriced opportunity Takeaways: – Distribution is the moat; reach + repeatable channels beat one-off virality. – Product quality drives retention; hype may launch, quality compounds. – Authenticity converts; creator–product fit builds trust and pricing power. – Engagement is more important than the number of followers; comments, saves, CTR, and repeat purchase predict revenue. – Ownership matters; real skin-in-the-game changes creator commitment. – Right team, right roles; brand + ops + growth + supply around the creator. – Zero-to-one differs; creators start with audience, still must earn product–channel fit. Chapters 00:00 Introduction to HotStart VC and Scott van den Berg 02:33 The Role of Distribution in Celebrity Brands 05:01 Understanding the Challenges of Celebrity Brands 08:08 Identifying Early Signals of Success 10:32 Key Metrics for Long-Term Revenue 12:37 Building a B2B Company as a Creator 15:56 The Importance of Team Structure in Celebrity Brands 19:25 Rapid Fire Questions and Insights If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #creator #celebrity #venturecapital