Welcome back to the EUCVC Summit Talks, where we bring you candid conversations with Europe’s leading founders, corporate leaders, and investors shaping the future of venture collaboration.
In this session, Sead Bajrovic of Water Impact Partners and Gijs de Bruin of PureTerra Ventures take the stage to unpack one of the most overlooked challenges in climate investing: water. From scarcity and pollution to corporate resilience and trillion-dollar opportunities, they explain why water technology must become a central pillar of Europe’s impact and climate strategy.
🎧 Here’s what’s covered
00:10 Why water is the “oil that runs everything” — and why it’s undervalued.
01:00 The hard facts: only 0.3% of Earth’s water is accessible, and demand will outstrip supply by 40% by 2030.
02:30 Legacy systems can’t cope — why centralized water treatment is failing.
04:00 Corporate risk: data centers, manufacturing, and the Amazon Arizona case.
05:00 Who’s leading: Apple, BASF, and L’Oréal’s water stewardship programs.
06:00 Investment shift — from niche impact to mainstream VCs entering water.
07:00 UN data: every $1 invested in water resilience returns $7.
08:00 Innovation spotlight: AI, software, and applied technologies for efficiency.
09:00 The most disruptive thing? Corporates putting real money into water.