In this episode, we talk with Professor Siobhan O’Mahony about digital ethnography. Siobhan’s work explores how technical and creative communities organize for innovation. She has examined high technology contractors, open source programmers, artists, music producers, internet startups, and product development teams. In this conversation, she shared some great insights from her experience studying the Linux and Anonymous communities, such as how to navigate large volumes of online information, the role of research questions to arrive at robust findings, and the hidden benefits of doing fieldwork online.