A podcast for marketers who strive to become more ethical professionals. We discuss all aspects of ethics in marketing. We examine marketing tactics and tools, and unearth ethical issues. We explore questions like: how can we recognize ethical grey areas? What does it mean to be an ethical marketer? And how do we translate ethical awareness into ethical action? This podcast brings together interviews with marketers, academics, business leaders, ethicists, and authors.
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A podcast for marketers who strive to become more ethical professionals. We discuss all aspects of ethics in marketing. We examine marketing tactics and tools, and unearth ethical issues. We explore questions like: how can we recognize ethical grey areas? What does it mean to be an ethical marketer? And how do we translate ethical awareness into ethical action? This podcast brings together interviews with marketers, academics, business leaders, ethicists, and authors.
Advertising, Disinformation, and Hate Speech with Harriet Kingaby
Ethics in Marketing
54 minutes
2 years ago
Advertising, Disinformation, and Hate Speech with Harriet Kingaby
In this episode, Mikhail and Harriet talk about a highly complex area of advertising and problematic content on the web. This conversation was recorded before the recent events at Twitter when unpredictable actions related to content moderation policies started to create a lot of anxiety for brands, and brand safety became a popular topic. We discussed the relationships between hate speech and disinformation and the advertising industry, how companies inadvertently fund problematic content on the internet, and where brand safety fits into this picture.
Ethics in Marketing
A podcast for marketers who strive to become more ethical professionals. We discuss all aspects of ethics in marketing. We examine marketing tactics and tools, and unearth ethical issues. We explore questions like: how can we recognize ethical grey areas? What does it mean to be an ethical marketer? And how do we translate ethical awareness into ethical action? This podcast brings together interviews with marketers, academics, business leaders, ethicists, and authors.
