With AI influencers on the rise in the world of social media, it’s time to discuss the moral quandaries that they naturally come with, including the question of who should be held accountable for ethical breaches in their use. Our host, Carter Considine, breaks it down in this installment of Ethical Bytes.
Influencers–in particular those with large followings who create content to engage audiences–have been a significant part of social media for almost two decades. Now, their emerging AI equivalents are shaking up the dynamic. These AI personalities can engage with millions of people simultaneously, break language barriers, and promote products without the limitations or social consequences human influencers face.
AI influencers are programmed by teams to follow specific guidelines, but they lack the personal growth and empathy that humans develop over time. This raises concerns about accountability—who is responsible for what an AI says or does? Unlike human influencers, AI influencers don’t face reputational risks, and they can be used to manipulate audiences by exploiting insecurities.
This creates an ethical dilemma: AI influencers can perpetuate harmful stereotypes and reinforce consumerism, often promoting unattainable beauty ideals that affect people’s self-esteem and mental health. AI influencers can also overshadow smaller creators from marginalized communities who use social media to build connections and share their culture.
It’s time to raise questions over how we can better tread ethical boundaries in this new reality. There’s potential for AI influencers to do good, but as with any rapidly evolving technology, responsibility and accountability should always take center stage.
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