The Etch Podcast gives you an inside look at the strategy, design leadership and innovation from experts across different industries who are actually doing it.
Etch is a unique network of agencies, consultancies and experts that aims to provide more value to businesses than traditional agency models, by taking a people centred approach to all that we deliver. Our team is made up of hand-picked experts with unique backgrounds and experiences, located in London, Southampton UK and Cape Town, South Africa.
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The Etch Podcast gives you an inside look at the strategy, design leadership and innovation from experts across different industries who are actually doing it.
Etch is a unique network of agencies, consultancies and experts that aims to provide more value to businesses than traditional agency models, by taking a people centred approach to all that we deliver. Our team is made up of hand-picked experts with unique backgrounds and experiences, located in London, Southampton UK and Cape Town, South Africa.
#23 PULSECAST: Influencer and social media mistrust in travel and hospitality
Etch Podcast
30 minutes 35 seconds
5 years ago
#23 PULSECAST: Influencer and social media mistrust in travel and hospitality
Design Lead Tim Drake sits down with social specialist Chris Robinson as we talk about the state of trust in brands and why certain social approaches and strategies do more harm than good. Also, we talk influencers including artificial intelligence.
Etch Podcast
The Etch Podcast gives you an inside look at the strategy, design leadership and innovation from experts across different industries who are actually doing it.
Etch is a unique network of agencies, consultancies and experts that aims to provide more value to businesses than traditional agency models, by taking a people centred approach to all that we deliver. Our team is made up of hand-picked experts with unique backgrounds and experiences, located in London, Southampton UK and Cape Town, South Africa.
