The Etch Podcast gives you an inside look at the strategy, design leadership and innovation from experts across different industries who are actually doing it.
Etch is a unique network of agencies, consultancies and experts that aims to provide more value to businesses than traditional agency models, by taking a people centred approach to all that we deliver. Our team is made up of hand-picked experts with unique backgrounds and experiences, located in London, Southampton UK and Cape Town, South Africa.
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The Etch Podcast gives you an inside look at the strategy, design leadership and innovation from experts across different industries who are actually doing it.
Etch is a unique network of agencies, consultancies and experts that aims to provide more value to businesses than traditional agency models, by taking a people centred approach to all that we deliver. Our team is made up of hand-picked experts with unique backgrounds and experiences, located in London, Southampton UK and Cape Town, South Africa.
#20 Make Transparency Your Policy (Even If The Politicians Won't)
Etch Podcast
24 minutes 8 seconds
6 years ago
#20 Make Transparency Your Policy (Even If The Politicians Won't)
This episode, Tim and Amy talk about the art and the science behind storytelling.
It's the oldest form of education, but how can you use a narrative arc in your brand's communications, or presentations?
How does user research inform the stories we tell to our customers? What would it be like if politicians followed a design thinking approach to understanding?
And the big question: is honesty and transparency always the best policy?
Etch Podcast
The Etch Podcast gives you an inside look at the strategy, design leadership and innovation from experts across different industries who are actually doing it.
Etch is a unique network of agencies, consultancies and experts that aims to provide more value to businesses than traditional agency models, by taking a people centred approach to all that we deliver. Our team is made up of hand-picked experts with unique backgrounds and experiences, located in London, Southampton UK and Cape Town, South Africa.
