In this special episode of the ETC Group podcast, we're sidestepping into the world of fairy stories to celebrate World Storytelling Day 2021, which focuses on 'New Beginnings'. 'Jack and the Cloud Giant' is a twist on an old European fairy tale. We follow a young peasant called Jack up a data-vine that leads into the Cloud Giant’s techno-castle, where he finds out what happens when he plugs his farm into the glittering apps and the dazzling promises of precision agriculture. We hope you enjoy it and will share it with friends and family!

'Jack and the Cloud Giant' was written by ETC Group's Jim Thomas and narrated by Zahra Moloo. To download a copy of this podcast and to see the 'book' itself, a pdf beautifully illustrated by children's book illustrator Garth Laidlaw, visit: https://etcgroup.org/content/jack-and-cloud-giant