Esthetician Podcast; Business tips for Beauty professionals
Kari Jo
92 episodes
2 days ago
Send us a text We show how to attract Baby Boomer clients by shifting language, services, and environment to match what they value: trust, peace, and clear results. We share stories, messaging tips, service menu changes, and simple follow-ups that turn Boomers into loyal, referral-rich clients. • why Baby Boomers hold wealth and book consistently • language that lands: restore, renew, strengthen • the Linda story and the need for dignity and respect • creating a calm, unhurried, high-trust e...
All content for Esthetician Podcast; Business tips for Beauty professionals is the property of Kari Jo and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text We show how to attract Baby Boomer clients by shifting language, services, and environment to match what they value: trust, peace, and clear results. We share stories, messaging tips, service menu changes, and simple follow-ups that turn Boomers into loyal, referral-rich clients. • why Baby Boomers hold wealth and book consistently • language that lands: restore, renew, strengthen • the Linda story and the need for dignity and respect • creating a calm, unhurried, high-trust e...
Send us a text We show how to attract Baby Boomer clients by shifting language, services, and environment to match what they value: trust, peace, and clear results. We share stories, messaging tips, service menu changes, and simple follow-ups that turn Boomers into loyal, referral-rich clients. • why Baby Boomers hold wealth and book consistently • language that lands: restore, renew, strengthen • the Linda story and the need for dignity and respect • creating a calm, unhurried, high-trust e...
Send us a text We share how a focused, local-first podcast can outperform social media for estheticians and spa owners, attracting clients with clear naming, simple SEO, and trustworthy weekly content. Coach Adam Scheibley lays out the two-thirds content rule, local partnerships, and zip-code audio ads to turn listeners into bookings. • why podcasting builds authority faster than social posts • naming a show with city and niche for podcast SEO • using partner interviews to expand local reach...
Send us a text Ever wish your consultations felt less like a checklist and more like a conversation that naturally leads to yes? We bring a mastermind student, Natalie, into the hot seat for a live role-play that shows exactly how to transform a first-time facial into a long-term client relationship. You’ll hear the beats, the phrasing, and the psychology that make clients feel truly heard—and why that feeling is the number one driver of rebooking. We start by refining the opening question a...
Send us a text We share a practical pricing playbook for estheticians, from calculating a base price to launching a “no duh” offer that builds demand fast. We also talk about confidence, rebooking, and when to raise rates without losing momentum. • base price as the non‑negotiable floor per minute • why copying “going rates” stalls new estheticians • the “no duh” pricing strategy for fast demand • belief and rebooking as growth drivers • time‑bound intro offers and FOMO framing • stepwise pr...
Send us a text We share concrete holiday strategies for estheticians that turn December traffic into winter bookings, from build-a-gift bars and VIP tool discounts to bounce-backs timed for slower months. We also dig into mindset, marketing frequency, and why simple, in-person community beats algorithm chasing. • vendor gift sets versus DIY curation and sampling • treat-yourself positioning and VIP discounts on tools • build-a-gift bar with clear price tiers and fast packaging • corporate gi...
Send us a text Ever wonder why some aesthetics businesses thrive while others struggle despite offering similar services? The answer often lies not in treatment expertise, but in business leadership. Meet Michelle, an ER nurse who launched a med spa seeking better work-life balance as a mother of four. What started in a small room inside a hair salon blossomed into a full-fledged wellness center with her own building, staff, and comprehensive service menu. Despite this impressive growth, Mic...
Send us a text The Solo Readiness Scorecard to Avoid Burnout, Build Profit, and Start With Momentum” Discover whether you should leave your employer to start your own esthetics business by understanding the concept of "personal equity" and how it determines readiness for entrepreneurship. • Working for someone else vs. going solo both mean starting from zero with client books • The reality: solo estheticians typically earn $30-40K while employed estheticians make $40-60K without overhead • F...
Send us a text Email marketing expert Liz Wilcox reveals how estheticians can leverage their client email lists to generate consistent rebookings and build stronger connections with clients. • Use email marketing to maintain ownership of your client relationships instead of relying solely on social media platforms • Create an exclusive "VIP list" to incentivize email signups with first access to bookings and special deals • Write emails in your authentic voice rather than adopting an overly ...
Send us a text Ever find yourself torn between mastering your specialty and expanding your service menu? You're not alone. This captivating coaching session with Tara from Wicked Beauty Studio reveals the exact growth strategy that transformed her business from a basement operation to a thriving storefront. When Terra sought advice about adding facials to her successful waxing studio, she discovered something profound: the clearest message wins in business. Her dilemma resonates with so many...
Send us a text Weekly team meetings are a non-negotiable foundation for scaling your aesthetics business and creating a stable team culture that prevents costly employee turnover. When implemented correctly, these gatherings transform from boring obligations into culture-building sessions that your team will value and look forward to attending. • Hiring someone new costs money for at least six months before becoming profitable • Employee turnover is extremely expensive and often indicates sy...
Send us a text Ever wondered what it takes to get your name and expertise featured in a major industry publication? In this enlightening conversation, Kitty Lin, the Managing Editor of Skin Inc magazine, pulls back the curtain on beauty publishing and shares exactly how estheticians can build their personal brands through media opportunities. Kitty reveals her fascinating journey from marketing team member to editorial leadership, bringing a fresh perspective to one of esthetics' most respec...
Send us a text The aesthetics industry isn't all glamour and easy money – it's filled with financial challenges, unrealistic expectations, and competitive pressures that new estheticians rarely anticipate. Building real wealth requires developing multiple income streams beyond just providing services. • The money isn't what you think – most estheticians only take home about 7% of their revenue • Real financial freedom comes from developing assets outside your aesthetics services • Social med...
Send us a text Remember when Instagram was the golden ticket to building an esthetician business? Those days are gone. The digital landscape has shifted dramatically, and what worked a decade ago is now drowning in a sea of oversaturation. Did you know the average person scrolls past 95% of social content without truly engaging? Or that businesses are posting eight times more content than just three years ago? As someone who built and sold a successful esthetics practice, then struggled to r...
Send us a text Retail expert Susanna Dellinger shares powerful strategies for estheticians to build community and boost product sales through authentic storytelling and meaningful client connections. • Susanna Dellinger, CEO of Bright Beauty Collective, brings 24+ years of retail beauty expertise • The secret to selling retail is storytelling – connecting product stories with client needs • Know your client community deeply before selecting products for your shelves • Create pop-up eve...
Send us a text Are you constantly saying "I'm too busy" but not seeing the results you want in your aesthetic business? This powerful mindset shift could be the game-changer you need. The busy trap keeps many estheticians stuck in survival mode, wearing every hat from service provider to social media manager to bookkeeper while still balancing family responsibilities. This constant state of overwhelm creates an illusion of productivity while actually preventing strategic growth. As Keri Jo r...
Send us a text Ever wonder why your model treatments aren't filling your appointment book? It might be because you're focusing on the wrong return. While most estheticians chase fleeting Instagram mentions that vanish in 24 hours, the real gold lies in Google reviews—your permanent, trust-building, client-converting asset that works tirelessly while you sleep. Google reviews serve as your 24/7 marketing billboard. When your dream clients—those skincare-loving women in their 30s and 40s with ...
Send us a text What happens when you embrace your true self in business? Ani Owens' remarkable journey from 4,000 to 40,000 Instagram followers in just a few years provides a masterclass in authentic branding and social media growth. Forget what you've heard about Instagram's algorithm working against you. Ani pulls back the curtain on what actually drives social media success: consistency, authenticity, and embracing what makes you unique. Setting up multiple tripods while working with clie...
Send us a text Krystal, owner of Knockout Beauty Bar, shares her journey from a solo aesthetician to a successful business owner with employees and systems. She discusses the challenges of scaling her business while maintaining the quality and customer service that made her business thrive. • Building a successful solo practice by genuinely caring about clients and keeping detailed notes about their lives • Avoiding using your own name for your business to make it easier to scale with other ...
Send us a text Kari Jo and guest Emily Reuschel untangle the chaos of hustle culture, helping estheticians who feel heavy in their business step into true leadership roles with systems over stress and freedom over frenzy. • Emily shares her journey from elementary teacher to coach, facilitator, and speaker helping women build intentional lives that feel good • Many successful women have "checked all the boxes" but still feel burnout and frustration despite outward success • The most successf...
Send us a text Hiring the wrong person doesn't just hurt your bank account—it steals your peace of mind. After guiding countless estheticians through the hiring process, I've discovered that most well-meaning spa owners are making critical mistakes that cost them an average of $14,000 per bad hire. Think about that number for a moment. At 30% of the average esthetician's annual salary, bad hires create a financial black hole that many small businesses can't recover from—especially when you r...
Esthetician Podcast; Business tips for Beauty professionals
Send us a text We show how to attract Baby Boomer clients by shifting language, services, and environment to match what they value: trust, peace, and clear results. We share stories, messaging tips, service menu changes, and simple follow-ups that turn Boomers into loyal, referral-rich clients. • why Baby Boomers hold wealth and book consistently • language that lands: restore, renew, strengthen • the Linda story and the need for dignity and respect • creating a calm, unhurried, high-trust e...
