Estate Agent Showdown is the ultimate debate show for real estate agents, property industry professionals and investors worldwide. Hosted by the dynamic and insightful Matt, this podcast delivers bold discussions on the hottest industry trends, game-changing business models, and the challenges shaping the future. Each episode brings together two expert guests for unfiltered conversations, real-world insights, and the strategies you need to stay ahead in an ever-evolving market. Whether you're scaling your portfolio, refining your sales tactics, or navigating industry shifts, Estate Agent Showdown keeps you informed, inspired, and ready to win. My mission is to challenge the comfort zone of estate agency, one honest conversation at a time.
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Estate Agent Showdown is the ultimate debate show for real estate agents, property industry professionals and investors worldwide. Hosted by the dynamic and insightful Matt, this podcast delivers bold discussions on the hottest industry trends, game-changing business models, and the challenges shaping the future. Each episode brings together two expert guests for unfiltered conversations, real-world insights, and the strategies you need to stay ahead in an ever-evolving market. Whether you're scaling your portfolio, refining your sales tactics, or navigating industry shifts, Estate Agent Showdown keeps you informed, inspired, and ready to win. My mission is to challenge the comfort zone of estate agency, one honest conversation at a time.
The Power of First Impressions: How Attention Spans Shape Real Estate Marketing
Estate Agent Showdown
1 hour 28 minutes
1 month ago
The Power of First Impressions: How Attention Spans Shape Real Estate Marketing
In this engaging episode of the podcast, Matt hosts Holly and Toby as they dive deep into the world of estate agency, exploring the nuances of self-promotion versus stealth promotion in attracting clients. They discuss the importance of building trust with audiences while avoiding overt sales pitches that can alienate potential customers. Holly shares her journey from being a self-employed agent to leading a team, highlighting the challenges of maintaining personal connections while scaling a business. The conversation touches on the emotional aspects of lettings, the significance of customer-centric marketing, and the evolving landscape of the industry. With humor and candid insights, the trio emphasizes the need for authenticity and the value of sharing personal stories to connect with clients and colleagues alike.
Key Takeaways
Authenticity in Promotion: Self-promotion should be genuine and relatable rather than overtly sales-driven. Building trust with the audience is crucial, and a hard sales pitch can alienate potential clients.
Understanding the Audience: It's important to view content through the lens of the customer. Marketers and agents should focus on what the audience wants and needs, rather than solely on their own perspectives.
Balancing Personal and Company Branding: As businesses grow, there is a shift from personal branding to company branding. However, maintaining a personal touch and authenticity is essential for connection with clients.
The Importance of Delegation: Successful self-employed agents must learn to delegate and empower their team members. This allows for growth and prevents burnout, enabling agents to focus on high-value tasks.
Value of Behind-the-Scenes Insights: Sharing behind-the-scenes glimpses of the work involved in real estate can help humanize agents and build connections with clients. This transparency can attract both clients and potential team members.
Social Links
YouTube: https://www.youtube.com/@mattgiggs
Instagram: https://www.instagram.com/giggsmatt/?hl=en
TikTok: https://www.tiktok.com/@giggsmatt
Linkedin: https://www.linkedin.com/in/mattgiggs/
Holly Lickiss (Price
https://priceestateagents.com/
https://www.linkedin.com/in/holly-price-lickiss-25165a53/
Toby Martin
https://www.weareunchained.co.uk/
https://www.linkedin.com/in/toby-martin/
Host Bio
Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
Estate Agent Showdown
Estate Agent Showdown is the ultimate debate show for real estate agents, property industry professionals and investors worldwide. Hosted by the dynamic and insightful Matt, this podcast delivers bold discussions on the hottest industry trends, game-changing business models, and the challenges shaping the future. Each episode brings together two expert guests for unfiltered conversations, real-world insights, and the strategies you need to stay ahead in an ever-evolving market. Whether you're scaling your portfolio, refining your sales tactics, or navigating industry shifts, Estate Agent Showdown keeps you informed, inspired, and ready to win. My mission is to challenge the comfort zone of estate agency, one honest conversation at a time.
