In this episode of the Estate Agent Showdown, Matt hosts Clint Nykamp and James Cocker as they delve into the evolving landscape of real estate marketing, focusing on the power of social media and Google advertising. They discuss the importance of building a strong brand and nurturing leads, emphasising that estate agents must adopt a proactive approach to marketing rather than relying solely on traditional methods. Clint, known as "Google Clint," shares insights on optimising Google Business Profiles and the significance of content, while James highlights effective social media strategies to engage potential buyers and sellers. Together, they explore the challenges agents face in a reactive industry and the necessity of a comprehensive marketing strategy that combines both short-term wins and long-term brand building. Key Takeaways Understanding Leads vs. Inquiries: It's crucial to differentiate between leads and inquiries. A lead may simply be someone who signs up for information, while an inquiry indicates a higher intent, such as someone actively seeking a property valuation. Importance of Local Targeting: Both Google and social media advertising can be effective for estate agents, but success often hinges on hyper-targeting specific geographical areas. Tailoring ads to local demographics can yield better quality leads. Long-Term Strategy Over Short-Term Wins: Estate agents should focus on building a long-term brand and nurturing relationships with potential clients rather than relying solely on short-term marketing tactics. This includes investing in content and maintaining a consistent online presence. Content and Engagement: Engaging content is essential for capturing attention on social media. Instead of just providing valuable tips, agents should create content that resonates with a broader audience, such as showcasing properties before they hit the market. Data and Customer Journeys: Collecting and managing data effectively is vital for nurturing leads over time. Agents should focus on creating comprehensive customer journeys that guide potential clients from initial interest to eventual transactions, ensuring they remain engaged throughout the process. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Clint Nykamp https://www.googleclint.com/ https://uk.linkedin.com/in/clintnykamp James Cocker https://www.linkedin.com/in/james--cocker/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/