Are You an Unknowing Victim of Ad Fraud?!

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Essential B2B | Sales | Marketing | Revenue

Lead Forensics

80 episodes

9 months ago

With the Essential B2B podcast, you'll learn how to take your sales and marketing skills to the next level. In each episode, host Joe Ducarreaux interviews top sales and marketing experts who share their insights, tips, and strategies for success. Whether you're looking to improve your cold-calling skills, learn how to better use social media for marketing, or close more deals, this podcast is a must-listen. This podcast is brought to you by Lead Forensics, #1 in B2B website visitor identification.

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All content for Essential B2B | Sales | Marketing | Revenue is the property of Lead Forensics and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

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Are You an Unknowing Victim of Ad Fraud?! - w/ Rich Kahn, Anura

Essential B2B | Sales | Marketing | Revenue

23 minutes 7 seconds

2 years ago

Are You an Unknowing Victim of Ad Fraud?! - w/ Rich Kahn, Anura

For this episode of Essential B2B, Joe was joined by Rich Kahn, CEO and Co-Founder of Anura.io, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud.

Rich talks through the basics of ad fraud with Joe, including a shocking statistic which sheds light on just how much ad fraud is causing businesses to lose! They talk through prevention tactics and diagnostics, as well as what companies like Google are doing to police ad fraud!

Enjoy this one- it's really enlightening!

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Hosted on Acast. See acast.com/privacy for more information.