How do esports stakeholders make money? What types of deals are currently being utilised in the industry? And how does the commercial sector of esports differ from traditional sports? On this week's The Industry Podcast, Esports Insider's Tom Daniels speaks to IMG's Head of Esports & Gaming, Joe Jenkins, about the commercial side of esports. What are some of the main revenue drivers from a commercial standpoint? How can tournaments utilise media rights? And what are some of the commercial trends in esports? ►Site: https://esportsinsider.com/ ►Twitter: https://twitter.com/esportsinsider ►Facebook: https://www.facebook.com/esportsinsider/ ►Instagram: https://www.instagram.com/esportsinsider/ ►LinkedIn: https://www.linkedin.com/company/esportsinsider ►Find more about IMG here: https://www.img.com/