Escape Velocity - Where Strategy Meets the Unexpected
Tracey Halvorsen
22 episodes
1 week ago
Hosted by Tracey Halvorsen
What does it take to move beyond what’s comfortable and build something that actually matters?
Escape Velocity is a podcast about the courage to grow, the creativity to reimagine, and the clarity it takes to lead through change. Hosted by Tracey Halvorsen, each episode delves into the real stories behind reinvention, leadership, and transformation, both personal and professional.
Through honest, human conversations with founders, creatives, strategists, and change-makers, we explore what it means to find momentum in uncertain times. We talk about the friction before the breakthrough, the vision behind bold decisions, and the mindset shifts required to break free from the gravitational pull of “business as usual.”
If you’re chasing alignment, purpose, or your next brave move, this is your fuel.
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Hosted by Tracey Halvorsen
What does it take to move beyond what’s comfortable and build something that actually matters?
Escape Velocity is a podcast about the courage to grow, the creativity to reimagine, and the clarity it takes to lead through change. Hosted by Tracey Halvorsen, each episode delves into the real stories behind reinvention, leadership, and transformation, both personal and professional.
Through honest, human conversations with founders, creatives, strategists, and change-makers, we explore what it means to find momentum in uncertain times. We talk about the friction before the breakthrough, the vision behind bold decisions, and the mindset shifts required to break free from the gravitational pull of “business as usual.”
If you’re chasing alignment, purpose, or your next brave move, this is your fuel.
Elizabeth Bawol, Creative Director of Brand and Strategy at Wide Eye Creative
Escape Velocity - Where Strategy Meets the Unexpected
57 minutes
9 months ago
Elizabeth Bawol, Creative Director of Brand and Strategy at Wide Eye Creative
In this episode, Tracey speaks with Elizabeth Bawol, Creative Director of Brand and Strategy at Wide Eye Creative. With a career spanning work at Planned Parenthood, AmeriCorps, and Wide Eye, Elizabeth shares her experiences shaping major campaigns, including the Democratic National Convention. She discusses the messy yet rewarding process of creative work, the importance of strategic storytelling, and how the best creative breakthroughs come from going through the hard parts rather than looking for shortcuts.
The conversation covers the pitfalls of design by committee, how great creative gets watered down, the role of AI in design and brand strategy, and why trusting the creative process is essential. If you're a designer, strategist, or creative leader, this episode offers a masterclass in balancing strategy, risk-taking, and audience empathy to create work that truly resonates.
Escape Velocity - Where Strategy Meets the Unexpected
Hosted by Tracey Halvorsen
What does it take to move beyond what’s comfortable and build something that actually matters?
Escape Velocity is a podcast about the courage to grow, the creativity to reimagine, and the clarity it takes to lead through change. Hosted by Tracey Halvorsen, each episode delves into the real stories behind reinvention, leadership, and transformation, both personal and professional.
Through honest, human conversations with founders, creatives, strategists, and change-makers, we explore what it means to find momentum in uncertain times. We talk about the friction before the breakthrough, the vision behind bold decisions, and the mindset shifts required to break free from the gravitational pull of “business as usual.”
If you’re chasing alignment, purpose, or your next brave move, this is your fuel.
