Escape Velocity - Where Strategy Meets the Unexpected
Tracey Halvorsen
22 episodes
5 days ago
Hosted by Tracey Halvorsen
What does it take to move beyond what’s comfortable and build something that actually matters?
Escape Velocity is a podcast about the courage to grow, the creativity to reimagine, and the clarity it takes to lead through change. Hosted by Tracey Halvorsen, each episode delves into the real stories behind reinvention, leadership, and transformation, both personal and professional.
Through honest, human conversations with founders, creatives, strategists, and change-makers, we explore what it means to find momentum in uncertain times. We talk about the friction before the breakthrough, the vision behind bold decisions, and the mindset shifts required to break free from the gravitational pull of “business as usual.”
If you’re chasing alignment, purpose, or your next brave move, this is your fuel.
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Hosted by Tracey Halvorsen
What does it take to move beyond what’s comfortable and build something that actually matters?
Escape Velocity is a podcast about the courage to grow, the creativity to reimagine, and the clarity it takes to lead through change. Hosted by Tracey Halvorsen, each episode delves into the real stories behind reinvention, leadership, and transformation, both personal and professional.
Through honest, human conversations with founders, creatives, strategists, and change-makers, we explore what it means to find momentum in uncertain times. We talk about the friction before the breakthrough, the vision behind bold decisions, and the mindset shifts required to break free from the gravitational pull of “business as usual.”
If you’re chasing alignment, purpose, or your next brave move, this is your fuel.
Edit Barry and Allison Le (E&A Collaborative) - Mission Driven Brand Consultancy
Escape Velocity - Where Strategy Meets the Unexpected
1 hour 1 minute
9 months ago
Edit Barry and Allison Le (E&A Collaborative) - Mission Driven Brand Consultancy
In this episode, Tracey sits down with Edit Barry and Allison Le, co-founders of E&A Collaborative, an award-winning women-owned brand consultancy specializing in higher education and mission-driven branding. With nearly two decades of experience, Edit and Allison share their insights on the challenges facing higher education marketing, the growing trend of "Blanding" (branding becoming homogenized and generic), and how institutions can break free from the sameness to stand out in an increasingly competitive landscape.
The conversation dives into topics like how students seek belonging rather than just prestige, the role of AI in branding, and why higher ed institutions struggle to showcase their true personality. They also unpack Harvard's radical website redesign and discuss how other universities can be bold without needing Harvard's reputation.
If you're interested in brand strategy, higher ed marketing, or creative differentiation, this episode will spark new ideas on how to challenge the status quo.
Escape Velocity - Where Strategy Meets the Unexpected
Hosted by Tracey Halvorsen
What does it take to move beyond what’s comfortable and build something that actually matters?
Escape Velocity is a podcast about the courage to grow, the creativity to reimagine, and the clarity it takes to lead through change. Hosted by Tracey Halvorsen, each episode delves into the real stories behind reinvention, leadership, and transformation, both personal and professional.
Through honest, human conversations with founders, creatives, strategists, and change-makers, we explore what it means to find momentum in uncertain times. We talk about the friction before the breakthrough, the vision behind bold decisions, and the mindset shifts required to break free from the gravitational pull of “business as usual.”
If you’re chasing alignment, purpose, or your next brave move, this is your fuel.
