Welcome to a new episode of Behind the game! Today we have Carlos Martin, Regional Marketing Manager of the IRONMAN Group South EMEA. As a marketing expert in sports, Carlos shared some first-hand insights and expertise of how the business world translates in this industry. In the episode, we analyzed marketing strategies and procedures behind sports events such as triathlons and races, and how to truly make them stand out 🚀 A huge thank you to Carlos for his time and effort to bring valuable real-world knowledge to our community. Also a round of applause for our member Laia Oliver i Ribé who was the main organizer, and special thanks to Isabella Maria Padasak and her team for make this episode possible.