Direct Primary Care is presented as a transformative model for healthcare, re-centering the doctor-patient relationship and bypassing insurance-driven restrictions, bureaucracy, and inequity. Dr. Maryal Concepcion shares her personal journey from corporate medicine burnout to founding her own rural practice, advocating for a more affordable, accessible, and human-centric approach. The conversation highlights both the systemic obstacles and the opportunities that arise when healthcare is driven by small business principles tied to empathy, equity, and direct community impact.

Our guest refers to the infant isolation experiment attributed to Frederick II of the Holy Roman Empire. The story is widely considered apocryphal, but such forbidden experiments have been conducted with highly detrimental effects. The fact of the human need for connection is regularly affirmed in ethical research.