
Welcome to another episode of the "Equipped Podcast" with your hosts, Lane Taylor and Chelsea Olson. Today, we dive into Chelsea's impressive entrepreneurial journey, from building successful businesses like “The Caddy Girls” to navigating the complex world of LinkedIn marketing. Chelsea shares how her early ventures, including a house cleaning service and a female caddying company, sparked her entrepreneurial spirit and taught her invaluable lessons—despite facing challenges like tight profit margins and personal health battles. We also explore how LinkedIn has transformed into a critical tool for business growth, with companies increasing ad spend, leveraging employees as brand ambassadors, and crafting personalized content strategies to drive engagement. Chelsea offers key insights into constructing effective sales processes, the importance of personalized outreach, and the balance between stability and side hustles. Stay tuned as we uncover actionable advice for Q4 sales growth and meaningful ways to engage with your network on LinkedIn. Let's get equipped!