[Special Episode] Full Funnel Creative Strategy Performance Creative

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Equation of Excellence

Fermat Commerce

36 episodes

8 months ago

In "Equation of Excellence," expect the unexpected – from discussing the 'sine' of great branding to calculating the 'tangent' of market trends. This isn't your standard marketing talk; it's a blend of number crunching, trendsetting, and, of course, sneaker strutting. Tune in to unravel the formula of success in the digital marketplace, one hilarious equation at a time! Hosted by the ever-enthusiastic Rabah Rahil, each episode promises a deep dive into the dynamic world of Shopify, DTC, and marketing. Brought to you by Fermat Commerce.

All content for Equation of Excellence is the property of Fermat Commerce and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

[Special Episode] Full Funnel Creative Strategy Performance Creative

Equation of Excellence

1 hour 12 minutes

1 year ago

[Special Episode] Full Funnel Creative Strategy Performance Creative

Special Episode this week. We have a replay of our most attended webinar to date and it was too good not share. We will resume our regularly scheduled programming next week :)

Participants: Barry, Alex Cooper, Jonathan Packer, Rishabh

Key Discussion Points

Q4 Creative Strategy
Alex Cooper's Approach:
- Emphasizes creating evergreen ads that resonate year-round while tailoring content for seasonal relevance.
- Advocates for content that reflects consumer behavior during the holiday season, such as gifting and family gatherings.

Barry's Insights:
- Recommends maintaining existing high-performing ads rather than solely focusing on sales messaging during Q4.
- Stresses the importance of storytelling and contextual relevance in ads.

Black Friday/Cyber Monday (BFCM) Strategies
Jonathan's Timeline:
- Plans to start BFCM promotions on November 25th, focusing on gifting messages as the holiday approaches.

Rashib's Experimentation Focus:
- Discusses segmenting audiences between repeat customers and new customers to tailor messaging effectively.

Trends and Predictions
Consumer Sentiment:
- Jonathan notes a decline in consumer sentiment but believes demand for gifts will sustain Q4 sales.

Ad Spend Dynamics:
- Barry highlights potential shifts in ad spending due to upcoming elections impacting consumer behavior.

What's Working in Advertising
Effective Formats:
- Authority figures in ads are gaining traction; utilizing real experts can enhance credibility.
- Founder-led ads are highlighted as a powerful tool for authenticity.

Customer-Centric Ads:
- Encouragement to use customer testimonials and experiences to create relatable content.

Conclusion
- The session wraps up with a call for audience engagement, inviting questions and comments from viewers. The participants express excitement about implementing discussed strategies for Q4 and beyond.

Additional Notes
- Participants share personal anecdotes and insights throughout the discussion, fostering a collaborative environment focused on innovative advertising strategies.