In today's episode, focusing on the course "Obsess over the Customer Problem," David and Mike explore one of the most mission-critical aspects of building a successful business: understanding your customer’s problem both superficially and deeply.
Listeners will gain powerful insights into defining effective problem statements that build trust, why market sizing using TAM, SAM, and SOM is more than just investor fodder, and how to uncover the root causes behind customer pain points. David and Mike also unpack how to validate whether customers are willing to pay for your solution, and why that matters more than any feature you build.
This conversation explores the founder’s journey from assumptions to insight, emphasising the role of smart capital allocation, strategic communication, and customer-driven product development. It’s about shifting from selling a product to creating real value.
Key takeaways for founders:
The problem is the product — nothing else matters if you don’t understand it.
A sharp problem statement can unlock customer trust and team alignment.
Root cause analysis is your unfair advantage in product design.
Willingness to pay is the real market test, not just feedback.
Excellent communication helps customers feel understood and engaged.
Data-rich customer insights inform smarter capital decisions.
Value creation goes beyond features — it starts with the right questions.
Epic Execution is the definitive podcast for entrepreneurs, executives, and innovators aiming to build companies, raise capital, and deploy it. Our central themes are team selection and leadership, validating your way to Product Market Fit, and creating genuine customer value and enduring engagement.
Hosted by David Kenney, we bring you unfiltered conversations with CEOs who have built extraordinary companies from the ground up. We dive deep, asking the hard-hitting questions that unlock the secrets behind explosive growth, effective team leadership, strategic capital management, and groundbreaking product development. Each episode features actionable insights and strategies designed to maximise your business potential.
Enrol now https://www.startwithepic.com/products/courses/03-obsess
Obsess over the Customer Problem
Learn how to identify, size, and solve a meaningful problem with Chapter 3 of Epic Execution. A no-fluff course for founders who want to stop pitching ideas and start building what matters.
