In the second episode of Epic By Nature, Rob Katz takes a hard look at Vail Resorts as it stands today, exploring the challenges, opportunities, and innovations shaping the company. From evolving the Epic Pass to reshaping the guest experience, he reflects on the difficulty of taking stock of what’s already been imagined in order to reimagine it again.
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In the second episode of Epic By Nature, Rob Katz takes a hard look at Vail Resorts as it stands today, exploring the challenges, opportunities, and innovations shaping the company. From evolving the Epic Pass to reshaping the guest experience, he reflects on the difficulty of taking stock of what’s already been imagined in order to reimagine it again.
Our Company has been on a journey since October 1998 when Vail Mountain was subject to a fire-bombing attack by eco-terrorists. In the 20 years since, we have undergone a metamorphosis to one of the leading environmental companies in the world. This journey has not always been a clear and direct path and has been full of twists and turns.
In this episode we are exploring the impact of the arson attack, our first forays into wind credits and why we eventually switched to forest fire restoration, the criticism we received for the political donations by our Political Action Committee, the acquisition of Whistler Blackcomb and the formulation of our Commitment to Zero, to what the future holds.
Epic By Nature
In the second episode of Epic By Nature, Rob Katz takes a hard look at Vail Resorts as it stands today, exploring the challenges, opportunities, and innovations shaping the company. From evolving the Epic Pass to reshaping the guest experience, he reflects on the difficulty of taking stock of what’s already been imagined in order to reimagine it again.
