In this episode of the EPIC Podcast, Edric hosts Cassandra Ong, founder of Otterhalf, a fractional marketing agency. Cassandra shares her journey from being an employee to becoming a business owner, the challenges she faced in sales, handling dry months, managing finances, and valuable advice for budding entrepreneurs. Watch till the end and get some exclusive marketing tips for each stage of your business PLUS the importance of building partnerships! Please like, share, comment and subscribe! Filmed at Poddster Singapore Produced by Kaleoscopic Communications Hosted by Edric Poon Get in touch if you'd like to be on the podcast, or start one of your own! Kaleoscopic Communications is here to help! Timestamps 00:00 Introduction to Cassandra Ong and Otterhalf 00:00 Challenges of Starting and Growing a Business 06:25 Importance of Corporate Experience and Mentorship 12:07 Managing People and Delegation 16:42 Securing the First Client and Sales Strategy 18:08 Pro Bono Work and Strategic Partnerships 21:39 Cashflow Management and Handling Dry Months 31:43 Marketing Tips and Strategies 40:11 10 Questions with Cassandra Ong