In this engaging episode, Edric speaks with Joe Augustin, a well-known radio personality, professional MC, and avid fan of mentalism! They dive deep into the intricacies of personal branding, Joe's extensive career in radio, and the importance of staying curious and hungry. From funny anecdotes about radio days to insightful advice on career development and personal growth, this episode covers a wide range of topics that will inspire and inform. Key Moments: - Joe’s Beginnings in Radio: How he started in Brunei and transitioned to Singapore radio. - Learning from Casey Kasem: Imitation and originality in building a personal brand. - Balancing Corporate Life and Personal Branding: Joe discusses transitioning between being a salaryman and a business owner. - Challenges in Podcasting: Insights into the work that goes into successful podcasting. - Personal Growth and Career Development: Joe reflects on learning from regrets and constantly evolving. - Dealing with Imposter Syndrome: Addressing the phases of imposter syndrome and finding personal worth. - Seeking Deeper Understandings: Bridging gaps in human perspectives through curiosity and open-mindedness. Timestamps: 00:00:00 - Coming up 00:00:38 - Introduction 00:01:14 - Welcome to the podcast, Joe! 00:02:17 - The radio dream 00:02:35 - Strip club DJ Voice? 00:03:29 - Journey of building a personal brand 00:06:15 - Start by imitating 00:09:09 - Finding out how to transiting from one career to another 00:11:43 - Say things of value 00:12:16 - Joe & Edric talk podcasting 00:14:12 - The early years in podcasts and internet radio 00:15:16 - "No regrets" is a terrible mindset 00:17:35 - Radio isn't as hard as people think it is 00:19:28 - A regret and a reflection about leaving Class 95 00:24:08 - Taking ownership of your own brand 00:27:57 - You're sabotaging yourself if you don't build your brand 00:35:03 - Curate your socials - they serve you 00:38:48 - What's truth, fact and fiction? 00:44:01 - Should you have "Plan B"? 00:48:46 - Being the hero of your own story needs a better explanation 00:49:24 - Yes, we're using Die Hard as a reference 00:53:05 - Are you a corporate zombie? 00:54:34 - Give yourself a REVENGE story, if you'd like 00:55:24 - Things you do to keep yourself challenged 00:56:03 - Learning from your environment and applying it 00:57:20 - Best advice received 01:00:20 - 10 Questions with Joe Augustin 01:07:57 - Closing out the podcast with Joe