What's in a trademark? At the start, I thought it was simply about registering a name. Kiran, of IP Consultants, sheds light on WHY IP and trademark protection can be used for both protection and revenue driving! What's covered in this podcast? 1. An overview of IP Law - How it works and how it can be used for protection and revenue gain 2. Case Studies - If a big burger chain didn't trademark their products, what could've happened? 3. Case Studies - If you're a smaller player without protecting your IPs, what could possibly happen WHEN you succeed? 4. Geographies matter - do you know how trademark, patenting and IPOS charge based on categories and geographies? For more information about IP Law, reach out to Kiran: Website: www.ipconsultants.asia Email: kiran@ipconsultants.asia LinkedIn: https://www.linkedin.com/in/kiranjitdharsanseiter/