Functional Chocolate Manufacturing & Product Development (Nick Saltarelli - MDS)

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EnWave Corporation

27 episodes

2 days ago

We empower the world's best companies to innovate and drive growth by fast-tracking the development of new products and great-tasting dried food.

Food

Arts

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All content for EnWave Corporation is the property of EnWave Corporation and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

We empower the world's best companies to innovate and drive growth by fast-tracking the development of new products and great-tasting dried food.

Food

Arts

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Functional Chocolate Manufacturing & Product Development (Nick Saltarelli - MDS) | FFT Podcast

EnWave Corporation

42 minutes 5 seconds

4 years ago

Functional Chocolate Manufacturing & Product Development (Nick Saltarelli - MDS) | FFT Podcast

In today’s #FoodForThoughtPodcast Nick Saltarelli, co-founder of Mid-DaySquares talks about disrupting the status quo in the #foodmanufacturing industry. Mid-Day Squares launched in 2018 with the intention of building out their own chocolate manufacturing plant and keeping the entire manufacturing process in-house. Their chocolate bars are 100% organic, gluten-free, plant protein-packed, fiber-rich, and functional. As the founders of Mid-Day Squares like to say, "Everything A Chocolate Bar Isn't, Everything A Protein Bar Wishes It Was."

Dive into all thing’s product development and manufacturing strategy with EnWave Corporation’s podcast host Mike Wilkes.

Episode Highlights: ► [ 3:40 ] Take us back to the day when you decided to build out your own chocolate manufacturing facility and decided to not use a co-manufacturing partner?

► [ 7:10 ] Why are so many food founders scared of building and scaling in-house manufacturing?

► [ 9:25 ] How did Mid-Day Squares scale with demand in mind from manual processes to automation?

► [ 12:18 ] Why do most products on the shelf end up looking the same? How did Mid-Day Squares keep differentiation?

► [ 14:37 ] What is the message to people looking to build their own company (food or other)?

► [ 19:55 ] When you were in your kitchen and developing your first product ... when did you decide this was commercially viable?

► [ 22:37 ] Did you start at the pricepoint and move backwards or was the pricing a function of the market?

► [ 24:48 ] You go above and beyond with your own branding and the customer experience. What does that team look like?

► [ 27:24 ] You share things with your audiences that are normally kept behind closed doors. What inspired this transparency and authenticity?

► [ 31:30 ] Who have been some of your mentors or role models along the way?

► [ 35:11 ] What's next for Mid-Day Squares? ► [ 37:04 ] Where is the best place for people to find and try Mid-Day Squares?

► [ 37:48 ] As someone who lives and breaths food all day, how do you re-connect with Food on a personal level?