“Identity drives behavior. If we want winning behavior, we need to cultivate winning identities.” Today’s episode dives deep in the origin story of co-host and coaching extraordinaire Trent Booth of Veritas Leadership Group. We explore Trent's fascinating journey, from his Canadian upbringing and immigration to the US, to his extensive experience in public speaking, sales, and entrepreneurship. We'll also discuss his unplanned venture into coaching, the strategic thinking and support he offers, and how coaching has helped both our teams grow exponentially. Trent and I dig into the importance of grit, resilience, and facing tough challenges early in life, as well as the value of developing a positive, entrepreneurial culture during times of rapid growth. We'll also share some personal anecdotes, like the moment that forged our friendship, and reflect on the importance of empathy, understanding, and the powerful impact of positive relationships. Join us as we Envizion More for ourselves and for our teams. KEY HIGHLIGHTS: Adversity in sales teaches personal growth. Why coaching is about asking good questions Choosing opportunities matching your effort and skills. Understanding emotions helps when facing tough interactions. Viewing business building as community impact Coaching unlocks growth; consistency ensures long-term success. KEY LINKS: Envizion More: http://www.EnvizionMore.com  Vizionary Wealth: http://www.VizionaryWealth.com  Our Facebook: https://www.facebook.com/VIZIONARYWEALTH  Wayne’s LinkedIn: https://www.linkedin.com/in/waynewagnerjr/  Veritas Leadership Group: https://www.veritasleadershipgroup.org/  Trent's LinkedIn: https://www.linkedin.com/in/trentbooth/  Disclosures: http://www.VizionaryWealth.com  Production & Marketing by Evergreen Financial Marketing, a specialized firm for financial advisors and RIAs: https://www.evergreenfm.com/