Environmental Leadership Chronicles is brought to you by the California Association of Environmental Professionals. We interview leaders in the environmental industry to share information about their career development beyond the technical work. This podcast is for anyone who is interested in any and all things within the environmental profession.
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Environmental Leadership Chronicles is brought to you by the California Association of Environmental Professionals. We interview leaders in the environmental industry to share information about their career development beyond the technical work. This podcast is for anyone who is interested in any and all things within the environmental profession.
Launching a Community-Powered Climate Week ft. Erika Rodriguez, Nadi Marketing + San Diego Climate Week
Environmental Leadership Chronicles
39 minutes 30 seconds
3 months ago
Launching a Community-Powered Climate Week ft. Erika Rodriguez, Nadi Marketing + San Diego Climate Week
In this episode, we meet with Erica Rodriguez, Founder and CEO of Nadi Marketing and Chair of the first-ever San Diego Climate Week. Erica shares her life-changing experience surviving a Category 4 cyclone in Fiji, how that moment shifted her career toward climate advocacy, and the story behind launching a partnership-focused marketing agency that serves sustainable and purpose-driven organizations.
Listeners will hear how San Diego Climate Week (October 1–8, 2025) was created as a grassroots, community-powered week of events emphasizing resilience, accessibility, and collaboration — from bike and transit rides to virtual panels and local art installations. Erica outlines practical partnership-marketing strategies, examples of community-centered campaigns, and the importance of storytelling, mentorship, and aligning values in purpose-driven businesses.
Expect actionable advice for professionals who want to apply skills like marketing, design, and finance to environmental work, plus information on how to get involved with San Diego Climate Week and support inclusive, year-round climate action.
Environmental Leadership Chronicles
Environmental Leadership Chronicles is brought to you by the California Association of Environmental Professionals. We interview leaders in the environmental industry to share information about their career development beyond the technical work. This podcast is for anyone who is interested in any and all things within the environmental profession.
