Entry & Exit - Inside the Security & Fire Industry
Stephen Olmon and Collin Trimble
4 episodes
6 days ago
Hosts Stephen Olmon and Collin Trimble get practical and tactical on winning new logos in security & life-safety. They break down how to niche your ICP, keep your message consistent, split lead vs. sales process, and get multithreaded so you close more deals—without wasting budget on broad, unfocused marketing. From anchor pricing and social proof snapshots to CRM must-haves, this is the field guide to predictable pipeline and higher close rates. ✨ What You’ll Learn Niche to win: How ve...
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Hosts Stephen Olmon and Collin Trimble get practical and tactical on winning new logos in security & life-safety. They break down how to niche your ICP, keep your message consistent, split lead vs. sales process, and get multithreaded so you close more deals—without wasting budget on broad, unfocused marketing. From anchor pricing and social proof snapshots to CRM must-haves, this is the field guide to predictable pipeline and higher close rates. ✨ What You’ll Learn Niche to win: How ve...
Entry & Exit - Inside the Security & Fire Industry
48 minutes
1 week ago
The Secret to Growing a Security Company Fast!
Welcome to Entry & Exit — the Owned and Operated series for builders in security & life-safety. Hosts Stephen Olmon and Collin Trimble break down how to make your company sale-ready long before you sell: architecting a team that’s bigger than the owner, shifting from one-time installs to recurring revenue, and building a repeatable sales + service engine that PE buyers love. From SDR/AE/SE role design to skills-based routing and an estimation playbook, this is a practical blueprint fo...
Entry & Exit - Inside the Security & Fire Industry
Hosts Stephen Olmon and Collin Trimble get practical and tactical on winning new logos in security & life-safety. They break down how to niche your ICP, keep your message consistent, split lead vs. sales process, and get multithreaded so you close more deals—without wasting budget on broad, unfocused marketing. From anchor pricing and social proof snapshots to CRM must-haves, this is the field guide to predictable pipeline and higher close rates. ✨ What You’ll Learn Niche to win: How ve...
