The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.
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The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.
JoJo Fletcher & Mallory Patton , St. Spritz: The Grassroots Playbook That Got Us Into Target and Walmart
Entreprenista
47 minutes
3 days ago
JoJo Fletcher & Mallory Patton , St. Spritz: The Grassroots Playbook That Got Us Into Target and Walmart
“But at the end of the day, like, you know your business the best. And just as you've proven to yourself so quickly building this business, there's no one who knows your brand and your business better than you do.”JoJo Fletcher and Mallory Patton, co-founders of St. Spritz, turned an Aperitivo-hour obsession into a fast-growing, better-for-you canned cocktail brand. With zero beverage industry experience but endless creativity and determination, these sisters-in-law built a women-founded, family-run company now found on Target shelves nationwide.
In this inspiring conversation, JoJo and Mallory share how a trip to Italy sparked their idea, how they navigated the wild world of beverage compliance and distribution, and why trusting your gut (even over “industry experts”) became their secret weapon. You’ll hear how they built their brand brick by brick—balancing motherhood, partnership, and perfectionism—and how their “departure in every can” philosophy turned into a cult-favorite lifestyle brand.
What we talked about:Building St. Spritz [5:30]Having A Mentor [10:50]Making The Consumer Buy In [17:38]Using Different Promotional Platforms [27:22]Getting Into Target [34:47]
Connect with JoJo:Instagram
LinkedIn
Website
Connect with Mallory:Instagram
Website
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Entreprenista
The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.
