The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.
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The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.
362 - Natalie Franke, Flodesk: Building a $30M Brand by Investing in People, Not Just Platforms
Entreprenista
1 hour
1 month ago
362 - Natalie Franke, Flodesk: Building a $30M Brand by Investing in People, Not Just Platforms
“So if you're listening to this and you're starting a company, my best advice and the companies that I see succeed rapidly and have longevity are companies where the founder knows the audience knows the customer or is the customer.”What if the key to scaling your business wasn’t about spending more, but about caring more? In this episode, we sit down with Natalie Frank, Head of Marketing and Community at Flodesk, who helped grow the bootstrapped email platform to over $30 million in recurring revenue, without relying on traditional advertising.
Natalie shares how she went from wedding photographer to tech executive, and the powerful philosophy that’s guided her journey: founder-market fit and community over competition. You’ll hear how Flodesk built a loyal audience through authenticity, radical transparency, and empowering small business owners to take control of their marketing.
What we talked about:Creating a Remote Environment [8:22]Immerse in the Market [17:21]Staying with the Customers [24:11]Honoring Early Customers [34:02]Signing up for FloDesk [40:37]
Connect with Natalie:Website
Instagram
LinkedIn
Head to partners.flodesk.com/entreprenista to start your 14-day free trial, exclusively for Entreprenistas.
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!Curious about joining the Entreprenista League? Sign up here for a free info session.
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Entreprenista
The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.
