When you run your own business, it can feel like your business is running you (ruining you?). Mike Michalowicz, coined the Patron Saint of Entrepreneurs by Simon Sinek, is offering up Entrepreneurship Simplified, making good on his personal promise to eradicate entrepreneurial poverty, one conversation at a time.
All content for Entrepreneurship Simplified is the property of Mike Michalowicz and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
When you run your own business, it can feel like your business is running you (ruining you?). Mike Michalowicz, coined the Patron Saint of Entrepreneurs by Simon Sinek, is offering up Entrepreneurship Simplified, making good on his personal promise to eradicate entrepreneurial poverty, one conversation at a time.
Stop Serving the Wrong Clients: The Pumpkin Plan Strategy with Donna Leyens
Entrepreneurship Simplified
27 minutes 32 seconds
3 months ago
Stop Serving the Wrong Clients: The Pumpkin Plan Strategy with Donna Leyens
In this powerful second half of a two-part series, Mike Michalowicz is joined by Donna Lyons, President and Co-Founder of Pumpkin Plan Your Biz, to reveal the counterintuitive strategy that helps entrepreneurs grow profits by reducing their client base. Donna breaks down the “Top Client Assessment,” a practical method to identify and remove unprofitable, time-draining customers so you can scale by focusing on your most valuable clients. They explore real-life stories—including a bold business owner who dropped 80% of his clients and tripled revenue in three months—and discuss how to niche down, price for value, and eliminate services that don’t align with your strengths. Whether you're struggling with burnout, scope creep, or low-margin clients, this episode gives you a roadmap to build a leaner, more profitable business—without working more.
Entrepreneurship Simplified
When you run your own business, it can feel like your business is running you (ruining you?). Mike Michalowicz, coined the Patron Saint of Entrepreneurs by Simon Sinek, is offering up Entrepreneurship Simplified, making good on his personal promise to eradicate entrepreneurial poverty, one conversation at a time.
