In this EO Ignite 2025 conversation, Bhavya Kalsi (business and personal branding coach) shares why identity must come before brand. Drawing from her TED-style talk “Unbecoming,” Bhavya explains how authentic branding isn’t about performing but about anchoring in your truth. She unpacks why attention is the new currency, how to design lean and flexible business operations, and why founder-led marketing is the engine behind solopreneur growth. Bhavya also reflects on her EO journey—from founding member in Uganda to regional community builder—and previews her upcoming show Be Unleashed, spotlighting women entrepreneurs. Her take on harmony over “balance” and the realities of being a mother-founder make this an honest, practical conversation for anyone navigating identity, growth, and scale. 🔗 EO Durban: www.eodurban.co.za🎙️ Produced by TIM Africa.