For Nokuthula “Nox” Magwaza, growth isn’t just business—it’s life itself. As the founder of Bloom Marketing, Bloom Infinite Digital, and Bloom Inside Out, she has spent over two decades helping brands land with cultural relevance while championing women’s advancement and authentic storytelling. In this EO Ignite 2025 conversation, Knox shares why gratitude is her operating system, how vulnerability unlocks true growth, and why she believes EO is fertile soil for scaling both business and impact. She revisits lessons from her early career at Unilever, explains the seeds-and-soil metaphor that guides her leadership, and highlights how Bloom differentiates itself through purpose-led, human-centered creativity. Her message to fellow leaders: you are a seed—keep blooming. This episode blends purpose, gratitude, and advocacy, showing how to scale while staying rooted in community and authenticity. 🔗 EO Durban: www.eodurban.co.za 🎙️ Produced by TIM Africa.