For Gary Sundelowitz, founder of Clarity, the future of marketing is experience design (XD)—and the measure of success is the “goosebump moment.” In this EO Ignite 2025 episode, Gary traces his journey from pure digital into XD, sharing client stories from Sony, Vodacom, Cell C, and Eduvas, where every touchpoint—digital or physical—is designed to deliver measurable impact. Gary also makes the case for founder-led content: short, authentic clips from the CEO outperform polished brand posts. He explains how to build consistency by tying content creation into daily workflow and how a lean, partner-powered model allows small teams to scale nationally. Alongside his business insights, he reflects on his first EO conference, joining a new forum, and why community relationships fuel both creativity and growth. 🔗 EO Durban: www.eodurban.co.za🎙️ Produced by TIM Africa.