Today’s episode of Entrepreneurs In The Wild is the first in an Iris festive mini-series, hosted by Ian Millner. It explores how leadership, culture, and entrepreneurial spirit have powered Iris to become a global force over 25 years.

Ian is joined by Iris co-founders Claire Humphris, former CEO of Iris London, and Adam Wright, former key player at Iris now Managing Director of Big Potato Games, as well as Zoe Eagle, newly appointed CEO of Iris London.

Together, they reflect on the company’s early days, marked by youthful chaos and an emphasis on clients and work. As Iris evolved, so did its culture. While processes matter, they realised that empowering the right people to do what they do best drives success. Despite growth, Iris has stayed true to its core philosophy: innovation, calculated risk-taking, and fluidity.

The discussion covers entrepreneurship, team potential, and whether Iris can still be considered an underdog. Despite their distinct personalities, the four leaders share a passion for their work. Zoe, with her fresh perspectives, is well-placed to continue the legacy of Ian, Claire, and Adam. 25 years on, Iris’s future remains bright. Stay tuned for more episodes in the trilogy.

Ian Millner / EITW

LI: https://www.linkedin.com/in/ianmillner/

IG: https://www.instagram.com/entrepreneurs_inthewild/

TT: https://www.tiktok.com/@entrepreneursinthewild

X: https://x.com/EitW_podcast

Executive Producer Addi: https://addi.london/

LI: https://www.linkedin.com/in/addi-merrill/

Iris Worldwide: https://www.iris-worldwide.com/

LI: https://www.linkedin.com/company/iris/

IG: https://www.instagram.com/irisworldwide/

Zoe Eagle

LI: https://www.linkedin.com/in/zoe-eagle-482b84129/

Claire Humphris

LI: https://www.linkedin.com/in/claire-humphris-3843995/

Adam Wright

LI: https://www.linkedin.com/in/adam-wright-bb041b3/

Music courtesy of Filmstro | Music that Moves

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